To build a landing page in Adobe Experience Manager, what should you do?

The correct approach to building a landing page in Adobe Experience Manager (AEM) is to utilize the landing page template. AEM provides various pre-designed templates specifically for landing pages, which streamline the process and ensure that users can create pages that are not only visually appealing but also optimized for performance and usability.

Using the landing page template allows practitioners to leverage AEM's features more effectively by taking advantage of built-in components and functionalities that are tailored for landing pages. This approach ensures consistency in design, enhances user experience, and saves time by reducing the need for extensive customization.

Choosing to install a landing page package could be unnecessary if templates already available within your AEM instance meet your needs. Creating an AEM page with a blank canvas is also a viable option, but it may require additional work in setting up the design and structure from scratch, which the template helps avoid.

In summary, using the landing page template is the most efficient and effective method for creating a landing page in AEM, ensuring that the user can quickly focus on content and design rather than the underlying technical setup.