What is one best practice for utilizing AEM with Adobe Campaign?

Utilizing extended out-of-the-box (OOTB) components and templates in AEM with Adobe Campaign is a best practice because these components and templates are designed to leverage the full capabilities of both platforms. They not only ensure optimal performance but also help maintain consistency in branding and messaging across different channels. The extended OOTB offerings often include enhanced functionalities that can cater to complex marketing needs, making it easier to create engaging and personalized customer experiences.

By using these components, practitioners can benefit from Adobe's ongoing updates and improvements, ensuring alignment with industry standards and best practices. Furthermore, extended OOTB components are typically tested for compatibility and reliability, reducing the risk of issues that could arise from over-customization. Integrating features through advanced templates also streamlines the process of creating marketing materials that integrate seamlessly with Adobe Campaign, enhancing usability and efficiency in campaigns.