What tool does an AEM user use to link a solution to Adobe Analytics?

An AEM user utilizes Adobe Launch or another tag management solution to effectively link a solution to Adobe Analytics. Adobe Launch acts as a robust tag management system that enables marketers and developers to implement and manage analytics tags and other third-party scripts efficiently. By integrating Adobe Analytics through Adobe Launch, users can track data related to site performance, user engagement, and other key metrics without extensive coding requirements.

This approach streamlines the process of collecting analytics data and allows for greater flexibility in managing tags. It ensures that the right data is captured at the right time, enabling detailed insights into user behavior and website effectiveness, which is critical for making informed business decisions.

The other options do not directly serve the function of linking solutions to Adobe Analytics within the context described. Adobe Connect is primarily a web conferencing tool, Adobe Experience Manager is a content management solution without specific tagging functionalities, and Adobe Spark is a content creation tool rather than a tag management solution.