What tool should be utilized for seasonal content management in AEM?

The appropriate tool for seasonal content management in Adobe Experience Manager (AEM) is Launch. AEM Launch is specifically designed to help users manage and schedule content that may be relevant for specific seasons, events, or promotions. It allows teams to create, manage, and activate variations of content based on specific dates, ensuring that seasonal campaigns are delivered effectively to target audiences at the right time. This capability is crucial for businesses that need to adapt their marketing strategies seasonally, allowing for streamlined workflows and organized scheduling of content rollout.

While other tools like workflows, components, and templates play vital roles within AEM, they serve different purposes. Workflows help manage the process of content creation and approval but do not specifically provide scheduling functionalities for seasonal content. Components are reusable sections or elements used to build pages but do not address the challenge of timing content for seasonal relevance. Templates are frameworks for creating consistent page layouts, yet they do not offer the dynamic scheduling capabilities needed for managing seasonal content effectively. Therefore, Launch is the most suitable option for this purpose.