What type of ads does Media Optimizer focus on?

Media Optimizer predominantly focuses on display ads, which are graphical advertisements that appear on websites, apps, or social media platforms. This type of advertising allows brands to communicate visually with their audience, utilizing images, animations, or banners to capture attention. Display ads can be highly targeted based on user demographics, interests, and online behaviors, making them a powerful tool for driving engagement and conversions.

While text-based ads, video ads, and audio ads are also significant components of digital advertising, they are not the primary focus of Media Optimizer. Text-based ads usually consist of short copy and tend to be used in search engine marketing. Video ads engage users through audiovisual content and are typically utilized on platforms like YouTube or social media. Audio ads are increasingly popular in podcasts and music streaming services, but again, they are distinct from the display ads that Media Optimizer specializes in. Thus, the emphasis on display ads positions Media Optimizer as a key player in visual advertising strategies.