When should experience fragments be utilized? (Select 2)

Experience fragments should be utilized when creating a headless solution and when the experience has similar content/layout.

Using experience fragments in a headless solution allows marketers and developers to deliver consistent content across various channels and devices without being tied to a specific presentation. This flexibility is critical for modern digital experiences, where delivering the same message across different formats (like web, mobile, or IoT devices) is essential for maintaining a cohesive brand presence.

Additionally, experience fragments excel when the experience has similar content and layout, as they can be reused across multiple areas of a site or application. This not only saves time and resources during content creation but also ensures brand consistency and efficient use of design elements. By leveraging experience fragments, teams can quickly push out updates to these shared components without needing to revise multiple instances of the same content.

While certain aspects of optimization for KPIs and performance are important considerations in digital content strategy, they are not the primary drivers for the utilization of experience fragments. The primary focus is on delivering cohesive and reusable content experiences across varying channels.