Where are Adobe Target's personalization rules executed?

Adobe Target's personalization rules are executed on the server side, which is critical for ensuring that users receive unique, tailored experiences based on their interaction history and profile data. By processing these rules on the server side, Adobe Target is able to handle more complex personalization logic and efficiently manage data storage and retrieval.

Executing personalization rules on the server allows for faster data processing and minimizes load times for end users. This approach also helps in maintaining data security and integrity, as sensitive user information can be processed in a more controlled environment.

Additionally, server-side execution enables scalability and the ability to integrate more advanced algorithms and machine learning models that can analyze vast amounts of data to optimize personalization efforts. Thus, it ensures that users receive the most relevant content based on their behavior and preferences without compromising performance or security.