Which email engine should a marketer use to send 5 million emails?

The Adobe Campaign email engine is specifically designed for managing and executing large-scale email marketing campaigns. It is built to handle significant volumes, such as sending 5 million emails efficiently. This engine allows marketers to create targeted and personalized communications, manage delivery schedules, and monitor campaign performance in real-time. It incorporates features like segmentation, automation, and tracking, which are essential for effectively reaching a large audience while maintaining compliance with various email regulations.

The other engines mentioned are tailored for different purposes. Adobe Experience Manager, for instance, is primarily a content management system focused on building and managing digital experiences rather than solely managing email campaigns. Adobe Analytics is concentrated on data analysis and insights, allowing marketers to understand their audience and campaign performance but not for sending emails. Adobe Connect serves as a web conferencing platform, used for virtual meetings and webinars rather than email distribution. Thus, for sending a large volume of emails, the Adobe Campaign email engine is the most appropriate choice.