Which of the following is NOT a purpose of Adobe Media Optimizer?

Adobe Media Optimizer is primarily designed as a tool for managing and optimizing advertising campaigns. Its functionalities are focused on enhancing the effectiveness of digital advertising through techniques such as forecasting ad mix, tracking campaign performance, and optimizing ad spending.

Forecasting ad mix involves predicting the best combination of ad types and placements to maximize campaign effectiveness. Campaign performance tracking is essential for analyzing how ads are performing against set goals, which helps marketers make informed decisions. Similarly, optimizing ad spending ensures that advertisers are getting the most value out of their budgets by effectively allocating resources based on performance data.

Server load balancing, however, is not a purpose of Adobe Media Optimizer. Load balancing typically refers to the distribution of workloads across multiple servers to ensure no single server becomes a bottleneck, thereby enhancing system performance and reliability. This function does not align with the primary objectives of Adobe Media Optimizer, which focuses on advertisement and media strategy.