Which two email marketing solutions are available to integrate into AEM as Third-Party Services?

Prepare for the AEM Business Practitioner Certification Test. Utilize flashcards and multiple choice questions with hints and explanations. Achieve success on your exam!

The primary email marketing solutions that can integrate with AEM as Third-Party Services include ExactTarget and Silverpop Engage. ExactTarget, now part of Salesforce Marketing Cloud, is widely recognized for its robust email marketing capabilities, allowing users to create targeted email campaigns that can be seamlessly managed alongside AEM's content management features. This integration enhances the ability to deliver personalized content to users, leveraging AEM's extensive content capabilities alongside ExactTarget's marketing functionalities.

As for Silverpop Engage, it is also a powerful email marketing platform that facilitates personalized messaging, allowing for better engagement with end-users. Its integration into AEM provides users the tools necessary to create automated marketing workflows, optimizing the overall customer journey.

While MailChimp and Pushwoosh are popular email marketing solutions, they are not typically highlighted as direct integrations within AEM's suite of Third-Party Services in the same manner as ExactTarget and Silverpop Engage. The integration of these systems enables a more comprehensive approach to managing and executing email marketing strategies directly within the AEM environment.

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